“Lumpia” and “Gigil” are now officially in the Oxford English Dictionary (OED), leading a group of 11 Filipino words added in its March 2025 update. The latest OED update includes nearly 600 new words, phrases, and senses. Eleven of these reflect the unique Filipino use of English—confirming how Philippine English continues to evolve and gain […]
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Philippines’ viral RC Cola ad wins prestigious Cannes Lions award
The Philippines’ viral RC Cola ad has won a Bronze Lion at the Cannes Lions International Festival of Creativity in France, widely regarded as the most prestigious awards event for advertising and film industries.
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Viral video ad maker Gigil’s founders named 1st Filipinos in Adweek Creative 100
The agency co-founders also represent Asia Pacific at the worldwide Social Media Week
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Philippines’ viral RC Cola video ads win Australasian gold, silver creative awards
The Philippines’ RC Cola soft drink ads which went viral last year owing to their bizarre twists have won in the 42nd Australasian Writers and Art Directors (AWARD) Awards, considered the most important regional recognition for creative work in New Zealand, Southeast Asia, and Australia.
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Viral Filipino soft drink ad stuns Ellen, DJ tWitch on The Ellen Show
The viral soft drink television advertisement from RC Cola Philippines that shocked audiences across the country has made its way to American TV’s The Ellen Show.
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