Heart-warming stories from the Philippines under lockdown have been captured in Mother’s Day advertisements released by McDonalds Philippines and PLDT Home.
The two Mother’s Day-themed ads released on May 6, 2020, show how children are relating to their mothers while under community quarantine to stop the spread of coronavirus disease.
One ad shows how a child is getting to know his mother better, while another shows how a child cares for his mother under isolation.
The new ads explore experiences familiar to the Philippines and the world in lockdown – spending more time with families at home, discovering other talents, and learning new skills we did not have time for before the global pandemic hit us.
The stories depicted show how this year’s celebration of Mother’s Day is going to be different from the usual. This year we cannot take our moms on a date outside or in a restaurant or watch movies in a mall due to the lockdown.
The McDonalds Philippines commercial, “Na-Lockdown Tayo, Ma”, is an animated story of how a young boy discovers his mother’s other talents such as singing and dancing, and how he got to know his mom better.
“Na-Lockdown Tayo, Ma. Magkasama tayo 24/7, anu ba ‘yan sabi ko. Wala ng gimik. Wala iyong tropa.
“Na-Lockdown Tayo, Ma. Dati kanya-kanya tayo, may sariling mundo ako, ikaw rin meron sa iyo. Pero ito araw-gabi, bahay lang tayo.
“Na-Lockdown Tayo, Ma at lalo kitang nakilala. Gamer ka na pala, dancer at singer din. May itinatago kang galing. Madasalin ka pa rin. Pero bungisngis ka nga pala. Magaling ka pa ring magluto pero mas magaling ka na ring magpa-deliver kasi kailangan mo ng oras mag-zumba.
“Na-Lockdown Tayo, Ma at lalo kitang nakilala. Mahal na mahal mo talaga kami. Bali-baliktarin man ang mundo gagawin mo ang lahat maalagaan lang kami.
“Na-Lockdown Tayo, Ma, buong buhay ko iyan aalalahanin at buong buhay kong sasabihin ‘mahal na mahal kita Ma'”
Netizen Dylan Durham reacted to the McDo commercial by saying, “This one made me tear up, even though it was only less than two minutes long. There’s just something about a parent’s sacrifice that will always make me feel grateful for the life I have and for my parents that supported me throughout my 17 years of existence. Advanced happy mother’s day, nay, and to all other nanays!”
WATCH “Na-Lockdown Tayo, Ma” here.
Meanwhile, PLDT Home’s commercial, “Ako Naman, Ma”, shows a mom and son’s video call every day, with the grownup son asking his mother for instructions on how to cook, how to do the laundry, and other household chores, while talking about life. In return, the son teaches his mom some dance moves.
As the commercial ends, it is revealed that both were living in the same house, while the mom is undergoing self-isolation.
“Tinuruan mo kaming magmahal. Ngayon ako naman, Ma,” flashes across the screen as the video ends with a collage of faces of mothers.
WATCH “Ako Naman, Ma” here
For Mother’s Day in 2019, Good News Pilipinas listed 5 inspirational Filipinas – a popular actress, a celebrity chef, a beauty queen, a sports champion, a scientist – who embraced motherhood while keeping their passion and chosen professions.
McDonalds is also known for making viral ads for Valentine’s Day.
SHARE your Mother’s Day wishes under lockdown in the comments below!
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