Filipina gaming streamer Valkyrae has graced the New York Times Square’s largest billboard as the newest global ambassador of British fitness brand, Gymshark.
The Filipino-American-German content creator whose real name is Rachell “Rae” Hofstetter was revealed on the largest billboard in America on September 10, 2022, in a “game-changing advertisement” wearing a teal and neon green fitness ensemble.
Filipina #gaming #influencer @Valkyrae in front of her gigantic billboard in @TimesSquareNYC for @Gymshark .#VALKYRAEONTIMESSQUARE @GoodNewsPinas_ https://t.co/kQasKGZqLf
— Martina Torres (@martinajoyce_) September 14, 2022
Gymshark earlier teased about the collaboration with an advertisement also in Times Square the day before, on September 9, with Rae’s iconic Twitter bio “come say hihihiihihiiihi” and the date Sept 10, 2022.
British fitness brand @Gymshark teases @TimesSquareNYC with a new ad. #VALKYRAEONTIMESSQUARE @GoodNewsPinas_ https://t.co/MXkBONDbdL
— Martina Torres (@martinajoyce_) September 14, 2022
Valkyrae was in front of the billboard the first time the ad went live.
An excited and giddy Valkyrae shared the experience on her YouTube channel with a vlog titled “HOW I GOT ON THE LARGEST BILLBOARD IN TIMES SQUARE”.
The online gaming streamer savored the momentous experience with her friends and fans as they waited until the ad was shown again.
WATCH: Popular Filipina #gaming streamer @Valkyrae reacts to being on the largest billboard in America. #VALKYRAEONTIMESSQUARE @GoodNewsPinas_ https://t.co/sMCnQbyNGi
— Martina Torres (@martinajoyce_) September 14, 2022
This is the first time the popular British fitness apparel brand has collaborated with a gaming influencer. A well-deserved project for Valkyrae as she is also a fitness junkie herself, often flaunting her toned abs on her Instagram account.
https://twitter.com/martinajoyce_/status/1570109244099428352
Born to a Filipino mother and German father, Rachell is YouTube’s most-watched female streamer with over 3.72 million subscribers. She is also the co-owner of 100 Thieves, a gaming, entertainment, and apparel brand.
Rae has also been recognized for prominent lists such as the Gold House A100 List of trailblazing Asians 2022 and Forbes’ 30 Under 30 List 2022. She also has a list of awards she won over the years namely: The Game Awards Content Creator of the Year 2020, Adweek Creator Visionary Awards Gaming Creator of the Year 2021, and 11th Streamy Awards Best Livestreamer 2021.
Filipinos who have graced the New York Times Square billboard ads in 2021 include Filipina actresses Heart Evangelista and Nadine Lustre, music artist-actor James Reid, and beauty queen Leren Mae Bautista.
TELL US in the comments below, who do you want to see next on New York Times Square billboards?
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