SM Cinema in cooperation with the Film Development Council of the Philippines (FDCP) will dedicate 8 theaters across the country to screen independent, award-winning films beginning April 2017.
FDCP says the project seeks to give indie films a commercial venue while creating an audience.
"Cine Lokal's goal is two-fold: to provide independent filmmakers with a commercial venue for their films, thereby strengthening their experience and training on film marketing and distribution, and to create a culture of support and viewership among Filipinos nationwide,” said FDCP Chairperson Liza Diño.
The largest cinema chain in the country has marked the following 8 theaters to screen Cine Lokal films by April 19:
- SM Megamall
- SM North EDSA
- SM Fairview
- SM Iloilo
- SM Southmall
- SM Cebu
- SM Bacoor
- SM Mall of Asia
FDCP has selected Lent-related films for the first screening of Cine Lokal: digitally remastered Nora Aunor starrer “Himala” and Oscar-winner “Spotlight.”
"Iadya Mo Kami" and "Of Sinners and Saints", two films about priests whose faith are tested, will also be screened.
Cine Lokal films are guaranteed a week-long run, with possibilities of a regular screening crossover depending on audience demand.
In the interest of transparency, Diño revealed that a 50-40- 10 split has been worked out between the producers, SM Cinema, and FDCP. The full 50% of the profits will go to the producers, especially if the FDCP is successful in courting local government units to waive the amusement tax for Cine Lokal films. SM Cinemas take 40%, while FDCP receives a minimum 10% for "processing" expenses.
Tickets go on sale at an introductory price of P120 this April, but will eventually increase to P150 to keep the screenings sustainable.
