The Bank of the Philippine Islands (BPI) clinched the bronze award at Marketing-Interactive’s 11th Annual PR Awards 2024 in Singapore for its Sustainability Awareness Month program in June 2023. The campaign, recognized under the Best PR Campaign: Banking/Financial Services category, surpassed 18 other entries, showcasing BPI’s commitment to sustainability.
At the awarding ceremony held at the Pan Pacific Hotel in Singapore, BPI’s External Communications and Media Relations Officer, Joey Silvestre, received the accolade from Prerna Suri, Vice President for Communications for Asia and the Middle East at Sony Music Entertainment.
Marketing-Interactive’s PR Awards is a premier event honoring excellence in PR and communications across Southeast Asia, South Asia, and Oceania. With over 400 entries received this year, the awards recognize exceptional work in various industry verticals and disciplines.
Expressing gratitude for the recognition, Elena Torrijos, BPI’s Head of Public Affairs and Communications, emphasized the bank’s dedication to sustainable initiatives. “We are truly honored to be recognized as among the outstanding programs at this year’s PR Awards. This recognition further affirms BPI’s excellence in pioneering programs that impact the people and planet sustainably, aligned with our vision to help build a better Philippines – one family, one community at a time,” said Torrijos.
Aligned with BPI’s Sustainability Strategy, the Sustainability Awareness Month celebration featured the Green and Beyond Sustainability Fair in Glorietta, along with engaging activities designed to promote sustainable living. These initiatives aimed to raise awareness of BPI’s environmental, digital, and financially inclusive products and services.
Additionally, BPI’s #FinancialEducationFridays public service awareness campaign, focused on disseminating fundamental banking and financial management concepts through social media, was recognized as a finalist in the Best Use of Social Media category.
BPI has won the Bronze PR Award in Singapore for its Sustainability Campaign in @iloveglorietta. @TalktoBPI was also a finalist with its “Want to Withdraw? Do it Yourself.” campaign to communicate reminders to the bank’s clients about keeping their accounts safe. pic.twitter.com/O9kTBKQlbx
— GoodNewsPilipinas.com (@GoodNewsPinas_) April 4, 2024
Explaining the rationale behind BPI’s campaigns, Torrijos highlighted the bank’s commitment to digital empowerment and education. “In an era where digitalization has reached its peak, our mission goes beyond merely granting clients access to their accounts. We are also committed to empowering and educating them to navigate the digital space securely, ensuring that they safeguard their online presence against emerging threats and vulnerabilities,” Torrijos added.
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