Mang Inasal proudly stood out as the only restaurant brand from the Philippines to win at the 21st International Business Awards (IBA), held recently at the InterContinental Istanbul in Turkey.
The IBA, renowned as one of the world’s top business competitions, attracted over 3,600 nominations from 62 countries and territories. Mang Inasal earned four prestigious awards: two Golds, one Silver, and one Bronze, underscoring its innovation and leadership in the quick-service restaurant industry.
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Award Highlights:
- Gold – Influencer Marketing Campaign of the Year: Recognized for the Mang Inasal Creators’ Circle (MICC), which utilized digital creators to boost brand visibility across the Philippines.
- Gold – Engaged Community of the Year: Awarded to the Mang Inasal Nation Facebook Group for fostering strong customer connections and meaningful community engagement.
- Silver – Viral Marketing Campaign of the Year: Acknowledged for the viral campaign featuring NBA superstar Dwight Howard, which captivated fans globally.
- Bronze – Communications or PR Campaign of the Year – Community Engagement: Won for the #ILoveMangInasal Digital and PR Strategy, which strengthened ties with influencers and customers.
“Mang Inasal is proud to represent the Philippines on a global stage, as the only quick-service restaurant honored at the International Business Awards. These awards are a testament to the dedication of our team and the unwavering support of the vibrant communities behind us,” said Mang Inasal President Mike V. Castro. “We remain committed to continuous innovation and strengthening our connection with customers, ensuring that every dining experience — whether in-store, at home, or wherever they are — is fun, memorable, and truly special.”
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Mang Inasal’s success reaffirms its leadership and dedication to creating meaningful customer experiences. “Our two Gold awards are especially meaningful because they represent the vibrant communities we’ve built over the past two years — the Mang Inasal Nation Facebook Group and Mang Inasal Creators’ Circle,” shared RJ Jabeguero-Rodillo, Mang Inasal’s Digital and PR Director. “Truly, Mang Inasal is not just about food; it’s about bringing people together and celebrating our shared moments of happiness. And these two communities are a testament to that commitment.”
Other winners from the Philippines at this year’s IBA included PLDT and Smart, Ayala Land Inc., Megaworld Lifestyle Malls, and Globe. Past IBA awardees include global brands like Apple, Acer Inc., ING, Procter & Gamble, and Samsung.
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