TikTok stands at the forefront of revolutionizing the music scene, significantly boosting Filipino artists and their global reach. The premier platform for short-form mobile videos has become a pivotal player in the music industry, particularly for OPM (Original Pilipino Music) talents, through its TikTok Rising campaign.
Christo Putra, Product Strategy Lead at TikTok Artist Services SEA, stated at the TikTok Rising concert held in February 2024, “TikTok serves as a launchpad for artists, providing them with a global stage to share their music and connect with fans like never before. It’s not just about exposure; it’s about empowering artists to pursue their passions and reach new heights in their careers.”
The platform’s commitment shines through its music showcase, spotlighting Filipino artists like Lola Amour, Denise Julia, and others whose music resonates across borders. These artists leverage TikTok to amplify their voices, share their narratives, and engage deeply with fans locally and internationally.
Denise Julia shared her experience, saying, “TikTok has helped me connect with my fans and build my identity as Denise Julia. It’s started a movement of Morenas, baddies all over the country. I’m thankful for it.”
Moreover, TikTok’s innovative features, such as the Artist Account and the #BehindTheSong hashtag, empower musicians to connect with audiences and share their creative journeys. The platform’s integration with major music streaming services ensures that fans can easily access and enjoy the music they discover on TikTok.
Highlighting the impact of TikTok during challenging times, Lola Amour remarked, “TikTok helped a lot during the pandemic. We went viral twice sharing the story behind our song, ‘Pwede Ba?’ And our song ‘Fallen’ went viral after someone posted a video of us performing it. That’s when things picked up for us.”
TikTok’s ecosystem fosters a vibrant community where music discovery thrives, underlined by the success of hashtags like #NewMusic, which guide users to the latest hits and emerging talents.
As TikTok continues to evolve, its mission to elevate OPM talent and build a dynamic, inclusive music community remains unwavering. The TikTok Rising campaign is just one facet of the platform’s commitment to celebrating Filipino artistry and connecting cultures through music.
Discover the next big OPM stars and join the global music revolution on TikTok! Click here to explore TikTok Rising and dive into the world of Filipino music innovation. Support your favorite artists and help spread the word about the vibrant OPM scene on TikTok. Share this article and join us in celebrating Filipino talent on the global stage!
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