One hundred small business owners have been invited to set up shop in SM Supermalls’ The SM StartUp Package for aspiring Filipino entrepreneurs.
SM launched The SM StartUp Package on October 15, 2021, with the aim to provide small online businesses the valuable support they need so they can set up their own shop in an SM mall. This is made available to the first 100 digital-based MSME owners who currently don’t have a shop inside SM or any other physical store in general.
The package offers features:
- start-up friendly rental rates and use of kiosks or carts free of charge;
- marketing assistance to give the brand free exposure in SM online assets and ad spaces inside malls;
- financial assistance with BDO; and mentorship from SM experts on operations and marketing
The StartUp Markets, as they will be called, will be situated in prime mall locations within 13 regional and premier malls in major cities: SM North Edsa, SM Megamall, SM Mall of Asia, SM Southmall, SM Pampanga, SM Clark, SM Grand Central, SM Sta. Rosa, SM City Cebu, SM Iloilo, SM Bacolod, SM CDO Downtown Premier, and SM Lanang Premier.
The project derives inspiration from SM founder, the late Henry Sy’s own inspiring story. Sy, fondly called “Tatang” in SM, started out as a small business owner with his first footwear shop ShoeMart.
“We created The SM StartUp Package because we saw how Filipinos persevered in the past year. Very much true to the spirit of Henry Sy, who always said he worked harder during bad times, many MSMEs did not let the pandemic stop them from providing good service and products — even from their own homes. We want to give them a chance to further grow their businesses and brands, and enable them to start their own SM shops which they can one day grow into business empires, just like our founder once did.,” said SM Supermalls President Steven T. Tan.
Following Tatang’s legacy
The late founder Henry Sy is also proof of an entrepreneur’s resilience and hard work. After arriving in the Philippines at just 12 years old from China, he helped sell products in his father’s retail store. When he saved enough money, he was able to open his first business in 1958: a footwear shop called ShoeMart, which would later become the foundation for today’s 77 SM Supermalls.
The success of the mall didn’t come without challenges. A notable one was when Sy opened SM Megamall in Edsa in 1985 during a turbulent time in the Philippines. Instead of letting the political and economic climate discourage him, it pushed him to work harder to overcome the crisis. This disposition would carry over in the next few decades and would inspire a new generation of MSME owners to look for opportunities even during adversity.
This is evident in the stories of entrepreneurs like Chizmozza founder Hannah Ramos, who sold her own mozzarella recipe online before opening her food cart at SM, Ian Darcy, who started his namesake fragrance brand after being forced to resign from his marketing job; and Oishii Maki chef Randy Molina, who started a sushi and maki business at SM after working as an Overseas Filipino as a Japanese Chef in 5-star hotels.
“I took a chance to grow Chizmozza from an online store to having one humble food cart in SM North Edsa back in 2016. Now Chizmozza has 21 SM branches. They saw the potential of our unique cheese products and through our mutual hard work and perseverance, we grew, even through the pandemic,” Hannah shared.
These are just some of the stories behind successful MSME owners and how they were able to succeed when empowered with the right resources. The SM StartUp Package will allow more people to level up their online start-up, inspiring them to follow in the footsteps of “Tatang” so they can take more confident steps even during these uncertain times.
During the virtual launch of the SM StartUp Package hosted by Sam YG, SM Supermalls President Steven Tan was joined by three young successful MSMEs; Eellaine Dizon-Cabrera from Colourette, Patty Ang from Patton, and Jerald Sze from 365 Designs Retailing, who talked about how their business began online and how they successfully grew it at SM Supermalls.
Other notable guests during the launch included Jean Pacheco, Assistant Secretary of DTI, and the SM Super Team composed of BDO Network Bank’s SVP and MSME Business Head Karen Cua, BDO Acquiring FVP Merchant Partnerships and Retail Sales Head Bob Tolentino, SM Supermalls VP for Corporate Marketing, Grace F. Magno, and AVP for Leasing Strategy and Operations, Gina T. Katigbak, who discussed details of the SM StartUp Package.
Amid the pandemic, SM malls across the country turned bike-friendly to promote healthy and environmental-friendly lifestyles while innovating with Call to Deliver services for customers via phone and messenger apps.
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