100% Filipino-owned company PHILUSA Corporation, known for its household brands such as RHEA, MEDIPLAST, Apollo, Cleene, Babyflo, Albatross, and Gleam, is celebrating its 65th anniversary advocating for health and sustainability and empowering Filipino households to bring about positive change in their communities.
In a two-part video series released on social media, PHILUSA highlights its partnerships with Plastic Bank and Manila Water Foundation, organizations that promote the reduction of ocean-bound plastic waste and access to clean water, respectively.
The first video titled “Katuwang sa Kalikasan” features PHILUSA’s efforts to reduce ocean-bound plastic waste. The Philippines is the 3rd largest contributor of marine plastic waste, and to address this issue, PHILUSA joined hands with Plastic Bank. The Canada-based social enterprise helps eliminate ocean plastic while improving the lives of plastic collectors. Together, PHILUSA and Plastic Bank collected 2.5 million plastic bottles in just one year, preventing them from entering the ocean.
Meanwhile, the second video titled “Katuwang sa Kalinisan” follows PHILUSA’s partnership with Manila Water Foundation in promoting basic access to clean water. As of 2020, 50.3 million Filipinos still lack access to water sanitation facilities and services. MWF launched the “WASH: Water Access, Sanitation, and Hygiene” program to address this issue and promote health and sanitation in marginalized communities. PHILUSA joins MWF in its mission to improve access to clean and potable water and promote proper hygiene practices in communities. PHILUSA also partners with MWF in the observance of other related programs, including Global Handwashing Day, World Toilet Day, and World Oral Health Day.
PHILUSA Corporation President and General Manager Neogin Evangelista emphasizes the company’s goal to increase awareness of sustainable sanitation, proper hygiene practices, and environmental care. PHILUSA hopes to encourage every Filipino household to join its continuing mission in taking care of the environment and everyone else. Marketing Head Maya Leander also adds that PHILUSA wants to send a message that the fight for sustainability and environmental care continues.
To know more about the Katuwang sa Kalikasan and Katuwang sa Kalinisan campaigns, watch the two-part video series on PHILUSA’s social media platforms here and here.
PHILUSA’s brand Cleene contributed to the zero plastic waste initiative and disinfection access during the COVID-19 outbreak.
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