In this second installment of Rico Hizon’s interview with Roby Alampay on One News PH, we feature about how the Filipino global news personality sees the nuances of broadcast journalism, sharing insights from his 36-year career.
Rico Hizon recently shared insights from his journalism career in a Round Table with Roby Alampay on One News PH. Hizon talked about his global and local experience with television ratings, shifting to digital platforms, and engaging with the audience.
READ: Rico Hizon Reflects on 36 Years in TV Journalism and Transition to Digital Media
Differences in Ratings: International vs. Local Networks
Rico points out the differences in how ratings are perceived in international networks like CNBC and BBC World News compared to local networks.
He said, “When I was working overseas with BBC World News, we never took a look at ratings, because BBC doesn’t have to worry about money.”
In contrast, in his former Philippine network, Hizon pointed out the meticulous analysis of ratings: “On a weekly basis, we always analyze the ratings, not on an hourly basis, but on a per-minute basis.” This meticulous approach helps in understanding viewer interest and constructing the sequence of news for The Final Word, blending local, international, business, entertainment, art, culture, and sports content.
The Decline of Appointment TV
Alampay noted that the traditional concept of appointment TV is becoming obsolete, especially among younger demographics. “It’s an aging demographic, those who are still watching. Appointment TV is an obsolete concept already.” Rico interjects: “Except maybe for the demographics of 56 and 70-80,” Hizon says, affirming there are people who are still watching the news.
He then explained the importance of reaching younger audiences through digital platforms, such as social media and YouTube.
Embracing Digital Platforms
This shift to digital platforms is undeniable, with many television personalities now maintaining a presence online. Hizon acknowledged his struggle with social media: “Social media, you know what? It’s really like pulling teeth just to gain a lot of, followers.”
Despite these challenges, Hizon is making efforts to adapt, noting how he recently joined TikTok and his ongoing activity on Instagram and Facebook. He also highlighted the importance of hiring help for social media management: “You need you need help. I don’t do everything on my own. If every content that comes out was actually me, I wouldn’t have time to do the actual work.”
MORE: Rico Hizon Takes the Lead in Championing Filipino Pride
The Future of Journalism
In discussing the future of journalism, Hizon expressed concerns about the current information ecosystem, emphasizing the need for a holistic approach to news and public affairs.
He stated, “We have to continue informing and educating the youth about the real stories, the real news of what’s happening around us. Not just what’s happening in a street corner. Not what’s happening in a stoplight, but we have to present and report to the masses the hardcore issues.”
Hizon also touched on the issue of news avoidance among younger generations and the overwhelming nature of information available today. He believes in the power of education and the role of both the private and public sectors in addressing these challenges: “There has to be common ground, common goals among all the top companies. Then this is the way to do it.”
LISTEN: Rico Hizon Hosts “Decades La Salle” Podcast Celebrating DLSU’s 50th Year
Reflecting on his career journey, Hizon shared anecdotes from his early days in broadcast journalism, highlighting the importance of research, preparation, and being a good listener—skills he learned from mentors like Dong Puno.
The interview concluded with a reflection on the evolving landscape of journalism and the continuous efforts needed to adapt and thrive in a digital world. Hizon’s candid insights provide a valuable perspective on the current state and future of broadcast journalism.
Catch the full extended conversation on YouTube here:
Be part of our vibrant Good News Pilipinas community, celebrating the best of the Philippines and our global Filipino heroes. As winners of the Gold Anvil Award and the Lasallian Scholarum Award, we invite you to engage with us and share your inspiring stories. For stories Making Every Filipino Proud, reach out to GoodNewsPilipinas.com via Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn. LinkTree here. Let’s spread good news together!
