Filipinos can now feast on Potato Corner’s new harvest chips which are locally sourced from underprivileged farmers. The beloved snack chain has taken a flavorful step towards supporting local agriculture by introducing these tasty treats, made with care and a cause in mind.
In a perfect mix of flavor and advocacy, Potato Corner’s latest project is set to improve the livelihoods of farmers in need. Collaborating with the non-governmental organization (NGO) Gawad Kalinga (GK), this initiative is a flagship venture of GK’s Bayan-Anihan (BA) program, demonstrating the company’s commitment to community and sustainability.
Tracing the journey from farm to tub, the GK Luzon Community Development Coordinators will directly source the raw potatoes from farmers in Benguet. After this, workers from GK’s Enchanted Farm in Bulacan will transform the produce into chips. The final product at Potato Corner stands will feature chips coated with the brand’s iconic flavored powder. Sold in the signature Potato Corner tub, the chips were made available starting July 29, 2023.
“We are filled with pride in our partnership with Potato Corner which is an incredible opportunity to create sustainable pathways for our poorest farmers through harvest chips,” GK Chairman Luis Oquiñena shared in a Potato Corner press release last July 17. “‘Harvest’ or ‘Ani’ is a shared vision of our partnership where farmers, Gawad Kalinga community members, and Potato Corner patrons are acting in solidarity to create a value chain that connects and empowers the potential of the poor towards a future full of hope.”
“When you choose Potato Corner’s harvest chips, you’re also supporting Gawad Kalinga’s Bayan-Anihan program and its other nourishing initiatives, thereby making a positive impact on underprivileged communities. You’ll not only satisfy your cravings but also spread warmth to those who need it the most,” Potato Corner said in the press release.
Gawad Kalinga is a Philippine-based non-governmental organization that aims to eradicate poverty. In its efforts to map poverty in the Philippines, its goal is to impact 20,000 barangays in the country. In keeping with this goal, GK often engages farmers in its work. Despite the transformative work of the agricultural sector in the country, GK pointed out in a BA brochure that many farmers are deprived of meaningful profits and frequently fall victim to debt.
With this, GK’s BA program seeks to enhance their livelihoods by “providing harvest inputs and training; supporting their production, administrative, and logistics process; and connecting them to committed buyers”. One of its ongoing projects is the creation of Productivity Hubs for farmers. In the long term, GK envisions that farmers can become the new middle class.
Potato Corner is a Filipino fries business with branches throughout the Philippines and overseas markets. Priced at PhP99, the Potato Corner harvest chips are available in all Metro Manila and Rizal branches and select stores in Laguna, Cebu, Tarlac, Cavite, Batangas, Zambales, and other locations in Luzon. Here is the full list of participating stores:
https://twitter.com/scvannasummer/status/1686718543826395136
In 2021, Filipino farmer groups’ local harvests were sourced by the Jollibee Foundation while carabao milk products were made available on vending machines developed by the Department of Agriculture with the Department of Science and Technology.
SEND CHEERS in the comments below for this good business practice of Potato Corner and Gawad Kalinga that sources local harvests from Filipino farmers!
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