A Filipino National Artist-inspired new font called the Obra Typeface is now available for free download courtesy of the Ayala Museum and J. Walter Thompson.
The Obra Typeface series honors the Philippines’ National Artists by having their names remembered through typefaces inspired by their masterpieces.
The first of the series of fonts is named after National Artist for Sculpture Abdulmari Imao with the name IMAO.OTF.
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Abdulmari Asia Imao, a native of Sulu, is a sculptor, painter, photographer, ceramist, documentary film maker, cultural researcher, writer, and articulator of Philippine Muslim art and culture.
Through his works, the indigenous ukkil, sarimanok and naga motifs have been popularized and instilled in the consciousness of the Filipino nation and other peoples as original Filipino creations.
With his large-scale sculptures and monuments of Muslim and regional heroes and leaders gracing selected sites from Batanes to Tawi-tawi, Imao has helped develop among cultural groups trust and confidence necessary for the building of a more just and humane society.
The Obra Typeface site describes the National Artist who inspired the IMAO.OTF: “Abdulmari Asia Imao is a native of Sulu, is a sculptor, painter, photographer, ceramist, documentary film maker, cultural researcher, writer, and articulator of Philippine Muslim art and culture.
“Through his works, the indigenous ukkil, sarimanok and naga motifs have been popularized and instilled in the consciousness of the Filipino nation and other peoples as original Filipino creations.
“With his large-scale sculptures and monuments of Muslim and regional heroes and leaders gracing selected sites from Batanes to Tawi-tawi, Imao has helped develop among cultural groups trust and confidence necessary for the building of a more just and humane society.”
The IMAO Obra Typeface is the first in a series of fonts inspired by the national icons for Filipino art and culture.
“We’re turning their names into something memorable, a part of the every day life of many Filipinos—typefaces,” announced the Obra Typeface website.
The Obra Typeface can be used by anyone:
- On paper
- On smartphones
- Shirts
- Hoodies
- Glasses
- Pots
- Fancy dress shoes
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The makers of the Obra Typeface say anyone is free to use the new font in any way except for politics and profanity.
Ayala Museum has mounted an exhibit launching the Obra Typeface series featuring the works of 19 artists who were challenged to use the new font. The resulting art pieces were everyday items – hats, jackets, shoes, and furniture – that carried the Imao motif. The Ayala Museum exhibit at the Walkway Gallery will last until May 30, 2019.
DOWNLOAD the free font at obratypeface.com and SHOW US how you used it in the comments below!
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