Cultural Center of the Philippines (CCP) has officially introduced the new font “Baybayan” as part of its 50th anniversary celebration.
The “Baybayan” was first used in a social media post on March 16. The font was launched in a press conference held at the CCP Main Theater Lobby on June 20.
The term “Baybayan” is coined from two Filipino words: “Baybayin,” the ancient Filipino script, and “Bayan” which refers to the people, town, or country.
CCP says the new font is “the first of its kind where past meets present: a combination of pre-colonial Filipino system of writing ‘Baybayin’ and the modern Filipino alphabet.
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The “Baybayan” characters incorporate their equivalent in both modern Filipino alphabet letters and “Baybayin” script, which can be identified in gold colors. The “Baybayan” uses one character to represent a syllable.
TBWA/Santiago Mangada Puno Philippines created the “Baybayan” font inspired from Filipino ancient form of writing. The font marks CCP’s 50th anniversary while aiming ‘to educate and inform a growing youth segment distracted by pop culture and social media.”
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CCP Vice President and Artistic Director Chris Millado explained to media that the purpose of “Baybayan” is to reintroduce the old form of writing so that the public could easily recognize them.
“What Baybayan is trying to recuperate, to restore, is the familiarity of going back to syllabic way of writing. But by bringing that together, we make it again very familiar and recognizable,” Millado said in CNN report.
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The Baybayan font will be used in all corporate documents and major signages around the CCP Complex starting September.
Are you interested in using the Baybayan font? Download it here.
WATCH this video of CCP introducing the “Baybayan” font and TELL US in the comments below what you think about this new Filipino way of writing!
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