Starting your business can be the first step in making your dreams a reality.
We know that one of the best businesses to get involved with is food. You can see how the food cart franchise business has boomed for the past years.
But the food business also goes through some rough times. You need to do something to push your business further and not be left behind by your competitors.
Here are a few things to keep in mind:
• First and foremost, always be truthful to your customers.
Never create imaginary dishes to make your menu look amazing, only to find out that the food described on your menu or even how it is presented is far from reality. An “Instagrammable” food presentation should instantly encourage people to come and visit your restaurant.
• Customers want value for their money.
Therefore, pricing your food correctly is important. Consider the area and the kind of people that walks into your restaurant. Make your prices as affordable as possible. Your focus should be on the financial capacity of an ordinary Juan
• You can make your business as unique as possible to attract customers.
Choose regional cuisine, which you can slowly introduce to your customers. Make sure that you prepare them in a way that could truly be appreciated by all along with cooking it perfectly.
• You should also consider having an in-house food stylists and copywriters to help you promote your business.
Food is also considered as an art. Therefore, making press releases about your latest products should be truly inviting.
• Should you consider making a few changes in your food business, make sure that you still keep its good points which you have become known for and strengthen your brand in a way that can easily divert “non-believers” to become your loyal customers.
• Promote. Promote. Promote.
Just because you see a full house each night doesn’t mean that you should stop encouraging more people to check out your restaurant. There are so many restaurants these days and having loyal customers is almost impossible since there are so many restaurants that they can go to. Therefore, always create something that would make people flock to your restaurants like giving special discounts on certain occasions.
• Lastly, make your customers feel being valued.
Improve your customer service. Remember that your customers will be your walking advertisement. Whether you provide them with the best or the worst, word can get around.
Food entrepreneurs should always find ways to sustain their businesses. An entrepreneur should put his heart into the business to make the business succeed.
Get The Business Mentor’s latest book “35 Tips On Business” available on E-book and paperback at www.amazon.com
(Armando Bartolome is known as the Philippines’ Franchise Guru, a mentor to numerous micro entrepreneurs who are now themselves big names in the industry. This article is reposted with the author’s permission and was previously published on The Business Mentor column posted by ABSCBN News. For questions and more information, you may contact Armando “Butz” Bartolome by email: philfranchiseguru@gmail.com or on Twitter @philfranguru. His website is https://www.gmbmsglobal.com/ )
