SMART wins 1st Global Green Mobile Award
Posted on February 20th, 2009 under Uncategorized
Receiving the awards from A.T. Kearney’s Dr. Soreon Grabowski (leftmost) and presenter Michael McIntyre (second from right) are SMART Chief Wireless Advisor Orlando B. Vea and Network Platforms and Services Division Head Mario G. Tamayo. (Photo by Alex D. Ibasco) [Smart Communications]
Smart Communications won the first ever “Green Mobile Award” at the 2009 GSMA Global Mobile Awards in Barcelona, Spain.
The PLDT owned mobile giant bagged the distincition for using wind and solar energy to power cell sites in remote areas of the Philippines.
“We are very happy to receive the GSMA Global Mobile Awards award. As the Philippines’ leading wireless services provider, Smart recognizes the importance of initiating efforts such as the use of renewable energy sources to power off-grid base stations to help lower operating costs and reduce carbon emissions,” said Smart President & CEO Napoleon Nazareno.
To date, Smart has about 68 renewable energy-powered cell sites in the country, of which 41 are run by wind energy while 27 are hybrid – using both wind and solar energy.
Smart won over entries from companies such as Nokia Siemens Networks (Environmentally Sustainable Business (ESB) initiative), Vodafone (Reducing Network Energy Use), Alcatel-Lucent (Eco-sustainable Communications Transformation), and Telenor (Climate Change Programme).
This is the first time that the GSMA Global Mobile Awards featured the Green Mobile Award category which aims to recognize mobile operators that have initiated programs and projects to promote environmental protection and sustainability.
GSMA is the global umbrella organization of the mobile communications industry, covering 219 countries, with over 750 mobile operators, as well as 200 companies, as members.
SMART also received nominations in the Best Use of Mobile for Social and Economic Development category and the Marketing & Promotion-Best Broadcast Commercial category for the Infoboard Community Solution and the SMART Bring Me Along TV Commercial for Uzzap, respectively, making it the only Filipino company with the most number of nominations in any given GSM Awards season.
This year’s GSM Awards attracted more than 450 companies vying for 16 open categories ranging from mobile services, breakthrough technologies and use of mobile for socio-economic development.
Related posts:
- SMART wins 3 awards at Asia Mobile Congress
- Smart launches new mobile email service
- El Nido wins Int’l award for responsible tourism
Congratulations to SMART for having won the first ever Green Mobile Award in Barcelona Spain. Sadly I wasn’t able to make the trip to Barcelona for personal reasons to see the trade fair there and it’s only an hour and a half to fly from Malaga. However, it’s really nice to know that this Filipino company has won among the many countless companies that have been nominated. Still, the mere fact that a Philippine company has made it all the way to the finals and clinch the award is something for everyone to rejoice. Mabuhay to the country, its people and of course Smart.