Russian IT firm expands operations in the Philippines
Posted on September 18th, 2012 under Technology Milestones
The rapid growth of the Philippine business process outsourcing (BPO) industry continues to attract foreign investors with Russian technology company Noda, being the latest to hop in, offering services on software solutions.
Andrey Zaitsev, chief executive officer of Noda, said the company immediately announced its interest in the Philippines after the conclusion of the APEC 2012 summit in Vladivostok, Russia recently.
The executive said Noda saw the Philippines as a “rapidly growing and exciting new market to explore and thrive in” particularly in the BPO space.
According to the Business Processing Association of the Philippines (BPAP), the country is now ranked second (and projected to be the first by 2016) in voice services, and has come in second for non-voice and complex services, trailing behind India.
The past year saw the Philippine BPO industry rake in $11 billion in earnings, employ 638,000 individuals, and oversee more than 700 BPO centers and global in-house contact centers. Additionally, the BPO industry is poised to grow up to 20 percent more by 2016, with an overall value of $25 billion.
“All of these things made the Philippines the most attractive option for us,” Zaitsev said.
He added that Noda or locally known as “Naumen” in Russia, will soon launch its first “Noda Contact Center” in the Philippines.
“We don’t just offer call management solutions to Philippine contact centers, we also provide solutions to help manage the contact centers themselves,” Zaitev said.
Zaitev noted Noda’s expansion follows the company’s achievements in the BPO industries in Eastern Europe and Central Asia and its move toward the Philippines is its first in South East Asia.
He said Noda’s approach for contact centers can help benefit Philippine contact centers by cutting operational and maintenance expenses and enable these centers to provide quality service.