Palawan’s El Nido wins advertising award in Cannes, FrancePosted on September 22nd, 2011 under Beauty of the Philippines
The advertisement promoting the tourist spot El Nido in Palawan won a top award in the recent Cannes Lions 58th International Festival of Creativity in France.
The winning ad featuring El Nido in the Limestone Billboard category won the coveted Bronze Lion at the French festival.
“This ad is a big boost to local and international tourism for both the province of Palawan and the country,” Palawan officials said
DM9 ad agency created the winning ad that compares the limestone cliffs of El Nido with those of Thailand. The ad, however, showed that it is cheaper for tourists to visit El Nido compared to similar destinations abroad.