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Every year, Forbes chooses four people each from 12 countries for their Forbes Heroes of Philanthropy, an annual list of citizens, who “have a large vision of how best to help society,” reports Forbes.com.

This year, Filipino tycoons Jose “Joey” Concepcion, Jesus Tambunting, Lucio Tan, and Stephen Zuellig made the cut for the Philippines.

According to Forbes.com, the goal is not to rank the biggest monetary donors or wealthiest givers. Instead, “the aim is to call attention to a mix of notable people and causes throughout the region and to encourage more giving.” Those included in the list range from the wealthy to the unknown. Forbes also clarified that they do not consider those who are philanthropists for a living.

Joey Concepcion, 53, CEO of food-and-drink conglomerate RFM, spends half his time working for Go Negosyo, a nonprofit program that helps budding entrepreneurs start and run a business. More than 230,000 have participated in Go Negosyo’s seminars and training. Profits from his five books also go to Go Negosyo.

Chair of Planters Development Bank and Former Ambassador to the UK Jesus Tambunting, 74, is involved not only in education and cultural projects but also serves microfinance foundations like PinoyME and Bayan, and Maryville Urban Development Foundation. Lucio Tan, 77, the second-richest billionaire in the country, meanwhile, has a foundation that repairs and builds freshwater basins in North Luzon. He also sent 700,000 bottles of water to tsunami-hit Japan, among other charitable contributions.

Lastly, Stephen Zuellig, 94, retired chair of the Zuellig Group, shifted the mission of the Zuellig Family Foundation to public health advocacy in 2008. According to Forbes, its staff works with civic leaders in nine municipalities to lower infant and maternal mortality rates and otherwise improve health care.